What they said

We've put together some of the comments from those in the know, just so you know that we're not just blowing our own trumpet.

“Borny are doing successfully what a thousand other new brands aren’t, being cool effortlessly”.
James Brown, founding Editor of Loaded, ex-Editor of GQ and JACK, Editor of Quintessentially.

“Great fun, frankly. A T-Shirt brand that’s not po-faced”
Natasha Wray, Fashion Stylist, ELLE magazine.

“Now this I like. Send me ten”.
Dan Davies, Deputy Editor, Esquire.

“Borny. It’s going to catch on isn’t it? Borny: A pair of jeans that knows how to party. I should work in advertising!”.
Chris Bourn, Deputy Editor, Maxim.

“To be seen on the tops of most bands at most festivals next Summer no doubt”.
Martin Robinson, NME.

“Is it too early to say ‘Big in 2008’? Do you have to wait until the end of the year for that?”
David Whitehouse, The Guardian

“Borny? Why not?”
Andre McLeod, Front

PEOPLE SACKED FOR BEING TOO BORNY : 0096265